Build consumer preference and retailer advocacy to grow retail revenue

Icon Commerce’s retail experts can help your brand leverage data-driven insights to shape positive perceptions, build loyalty, and drive sales through preferred dealers and independent sellers.

From emerging players to household names, Icon has spent the past 25+ years partnering with retail brands to drive share-of-wallet through data-driven marketing strategies tailored to each client’s unique retail needs and goals. Our 360-degree approach delivers measurable results by combining keen consumer insights with innovative thinking to develop integrated omnichannel co-marketing campaigns that captivate audiences and motivate purchases.

Where can we help your brand take the next step?


with channel and customer intelligence



shopper and retailer preference



a team built around your success


How well does
your brand SYNC at retail?

Nearly a third of in-store shoppers buy something immediately after discovering it. And nearly 20% of shoppers discover a product in-store and purchase via retail websites. 33% of shoppers seek out a brand in-store after seeing ads online.

Is your brand strong across the shopper journey and in SYNC with your retailers? Our comprehensive assessment identifies where you’re in and out of sync with your retailers and how you stack up against the competition. You’ll get actionable insights and immediate next steps.