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We create great design

About Icon

We help brands drive growth through strategic action plans and technology-backed solutions. Leveraging the best tools and partners for the job, we go the extra mile to solve problems so that our clients can excel in their channels—from retail to ecommerce to B2B. Today, we are the largest independent commerce agency in the Midwest.

Our History

In 1997, CEO Shawn Murdock founded Icon Marketing Communications to fulfill his passion for solving problems using creativity. Since then, we’ve continued to evolve and expand, acquiring ecommerce agencies Marketplace Clicks (Seattle) and Spaceshop Commerce (Toledo), thus adding certified Amazon, Shopify, and Adobe Commerce expertise to Icon’s services. With these acquisitions, Icon Marketing Communications rebranded as Icon Commerce to reflect our evolution into a full-service omnichannel commerce agency.

Our People

Our team brings hundreds of years of combined experience in commerce together to solve real problems in creative ways.

Icon Leadership

Leadership Team

Shawn Murdock

Owner & President

Allison Wilker

Chief Client Officer

Jason Bender

Chief Experience Officer

Bridget Bornhorn

Chief Financial Officer

Josh Baltzell

Senior Director, Technology

Robin Voter

Director, Client Acquisition

Eric Thompson

Creative Director

Elly Snow

Senior Director, Client Services

Laura Pasquale

Director, Project Management

Our Innovation

We combine experience, analytical prowess, smart tools, and raw talent to drive excellence in all we do. Experience more of what we can bring to the table for you.

See Our Work

We champion brands to drive omnichannel growth—and our value is measurable.

Meet Our Partners

From Amazon to Google to Shopify, we’re connected to the latest tools and trends.

Stay Informed

Dive into our blog for a seasoned perspective on industry trends, strategic shifts, and more.

Join the Team

We’re looking for people who are ready to shape the future of commerce.