TSI Product Launches

Activating retailers for new product launches

Business Challenge

As Tempur Sealy launches new and updated products, they need to keep retailers educated and prepared to drive awareness and excitement at the store level.

Solution

For each new product launch, we create a full suite of customizable assets retailers can choose from to educate on the benefits of new Tempur Sealy offerings in their showroom.

Results

By partnering with major retailers, we can create customized messaging that speaks to the consumer about the new product benefits in any phase of their shopping journey. The assets we create drive value beyond price and help consumers see value in Tempur Sealy brands at the retailer level.