Problem
Winston Furniture was looking to clear their La-Z-Boy Outdoor inventory by using search engine marketing to hit segments and demographics that would purchase this suite of products.
Solution
We developed, managed, and continually optimized Google Search, Display, and Shopping ads for this campaign. Our efforts were focused on driving ROAS (return on ad spend) using bid strategies, ad copy, and keyword targeting.
Results
Our team was able to leverage tools to adapt the campaign to continually result in sales of La-Z-Boy Outdoor inventory for Winston Furniture.
- $135,345 in attributed revenue
- 2,258,672 impressions (March 29–August 17)
- 125 total conversions
