Creating an Identity to Propel a New Brand


Tango is an app that lets restaurant and bar patrons order and pay directly from their phones so they can skip the long lines. Tango needed a full brand identity, including a name, in-store collateral, and social.


Icon designed an ownable logo that captures the essence of the service Tango provides, using a contemporary color palette and style supported by a fresh set of brand standards. We then employed the new identity in the creation of collateral print materials and templates for social media posts.


We developed a distinct, memorable brand identity that helped set Tango on the path to success.