Snowsports Industries America

A Holistic Approach Launches a Multipurpose Platform


Snowsports Industries America engaged Icon to help launch Snowbound Fest, their digital platform for showcasing unique content, selling consumer memberships, monetizing ad inventory, and generating new revenue streams through merchandise sales.


We created a structure that highlights content and provides festivals their own pages. The web platform included a digital fan club membership with a paywall, and a digital storefront was integrated to manage sales of exclusive Snowbound Fest merchandise. The site template also included sellable digital ad units.


With the platform we developed, Snowsports achieved their goal to become a leading producer of unique digital content within the winter outdoor space while also attracting new consumers.