ReedPop, the team behind New York Comic Con and other pop culture events, wanted to grow their brand expanding exhibitor offerings beyond the convention dates.
Our team designed and built an evergreen digital commerce marketplace using Adobe Commerce Cloud. This gave ReedPop exhibitor clients the ability to engage their core audience and target specific fan bases beyond their physical convention booth.
The first week of sales eclipsed $150K in merchandise. The platform continues to add new merchants and allows ReedPop another selling point to draw in additional exhibitors to the convention.