Philips Projection

Strategy-Driven Launch to the U.S. Marketplace


Philips Projection needed help launching their brand and a suite of new products into the U.S. market using Amazon Marketplace.


After strategic review, we created an ecommerce action plan to launch the brand in the U.S. marketplace with a media plan focused on Amazon Advertising. We also worked with Philips Projection to claim their brand through the Brand Registry.


It took only two months to reach $160K in sales after launch, largely driven by the advertising plan. We created enhanced content for the holiday season and continue to boost ASINs through Amazon Advertising with lower ACOS. We’ve also helped launch their brand in Europe and other markets.