Mossy Oak Graphics

Optimizing to Accelerate Marketplace and Website Sales


The innovator behind DIY cast vinyl camouflage, Mossy Oak Graphics needed help optimizing and growing a catalog of over 3,000 SKUs on Amazon Seller Central, Walmart Marketplace, and the company’s Adobe Commerce website.


We redesigned the approach to product content by focusing on features and benefits, making it easier for core customers to shop the variations. We syndicated their enhanced brand content across market channels and their own site, which we continue to manage and optimize.


Icon’s efforts have helped Mossy Oak meet and exceed targets, including their annual Amazon Seller Central YOY growth goal, and the brand continues to increase sales through a mix of optimization and strategic advertising.