Kensington, well known for their professional workplace products, was in need of Amazon support for a number of ASINs that were positioned for growth.
For Amazon listings, we designed a novel visual system to convey product specifications, difference makers, and category comparisons. Along with product image design, we created instructional videos highlighting key features and benefits. And we helped create a global presentation for translation purposes.
Kensington saw increased sales on the ASINs that we optimized, helped in part by the videos, which proved effective at boosting conversion rates. On a broader scale, the new visual system we developed has transformed the company’s approach to product content across their marketplace channels.