Flatout Flatbread

Strategic Action Plan to Reverse the Brand Reputation

Problem

Poor customer reviews due to retail arbitrage and brand breakdown were damaging the Flatout Flatbread brand presence on Amazon.

Solution

We helped Flatout Flatbread scale their brand and sales through a series of multi-phased projects and turnkey support. We created an action plan to manage quality assurance, mitigate noncompliant resellers, and help drive sales to repair the brand’s reputation.

Results

One month after realigning fulfillment and updated listings, Amazon revenue was up 236%. Multiple ASINs now rank on the first page for the keyword “flatbread” and display the Amazon’s Choice badge.