Dr. Gary’s Best Breed

Standing out in a dog-eat-dog marketplace

Business Challenge

Dr. Gary’s Best Breed, a manufacturer of bespoke, breed-specific pet foods, expanded its business to sell DTC via Amazon, but faced a saturated and competitive marketplace where pet owners have a lot of pet food choices. The company turned to us to boost sales and grow its channel market share.


In 2020, Amazon accounted for 46% of all online pet product sales—a clear opportunity for the category. But even a cursory search for dog food on the site returns over 40 different brands. To help Dr. Gary’s Best Breed stand out, we gave its storefront a major facelift. We established the brand’s credibility through Amazon’s Brand Registry and identified messaging strategies to better communicate USPs (such as highlighting core ingredients to educate customers on the products’ benefits). Then, we applied this strategy using design and SEO in the creation and optimization of the brand’s Amazon storefront, new gallery images, and A+ content on product pages.


We provided Dr. Gary’s Best Breed a head start in a crowded ecommerce space by setting up a strong brand foundation and relationship with Amazon, reinforcing the brand’s reputation and differentiators in all messaging to consumers. The brand saw immediate traction and recorded 139% growth in revenue and 134% growth in order volume by the end of its first year.