Deckorators

Campaign Creative Targeting Three Different Audiences

Problem

As a decking materials manufacturer, Deckorators needed to build a unified brand presence while speaking to three distinct audiences: dealers, contractors, and homeowners.

Solution

First, we analyzed how each of these three audiences view the brand and experience touchpoints across the purchase journey. We then formed a cohesive communication strategy and brand message.

Results

Elevated creative concepts were created to target all three audiences across numerous assets, while telling a sound, cohesive brand story.