Helping a Small Brand with Strategy and Sales


CinSoy is an Ohio-based small-batch fermenter of soy sauce and miso paste. Looking to grow their business, they approached us about setting up a store on Amazon.


Icon helped guide CinSoy through everything that would enable them to organize for and operate on Amazon, including which products are best suited for Amazon and how to handle fulfillment. We used emerging tech and data innovations to better position their brand for success and help create brand content and product pages. This work opened the door to creating a marketing campaign aligned with their Amazon presence.


CinSoy sold out of their initial product offering in a matter of days, exceeding the client’s expectations.