Business Challenge
We’re proud of our hometown of Covington, KY, and proud to support our neighbors here—like Braxton Brewing Company. Our friends at Braxton were on the rise. Their beer was gaining a steady following, and the company had reached a level of growth that demanded a new website. Its existing framework was too simple to scale alongside the brand, so Braxton called Icon Commerce for help.
Solution
We started with refreshing the website’s look and feel. The website templates Braxton had been working with were limited, so we also built out options that would allow the site to evolve with Braxton’s business.
Besides brewing great beer, Braxton had several event spaces available in its brewery. To facilitate more awareness and traffic, we integrated the company’s chosen event management program with its website so customers could easily book a space through a simple form.
Not only did an improved booking process help create a new revenue stream on the site, but we also reorganized the site to improve the user experience overall, including streamlining the integration of Braxton’s online merchandise store. And our favorite part: We built a Beer Finder Tool to help customers find their favorite seasonal, limited edition, and retired Braxton beers—whether on tap at local bars or in retail stores.
Results
Braxton has since opened multiple locations, and the website we built continues to seamlessly adapt and grow with the business. Today, you can still visit Braxton’s website to book a room or explore the beers on tap—and we highly suggest that you do.
