Problem
Bionix needed an easier way for their audience to purchase their products. Because they are a medical device manufacturer, they have a complex sales channel with 16 different pricing groups and tiers based on constituency-driven users.
Solution
Our team launched a robust user experience that instantly enabled new sales channels for existing Bionix customers and created a new foothold in direct-to-consumer sales.
Results
Expanded functionality led to multi-audience ecommerce revenue growing by 272%.
