What’s Going on with Retail Media Networks?

Retail media networks (RMNs) are popping up everywhere – and brands looking for growth across the customer journey are joining, eyeing a bigger piece of the pie at the bottom of the funnel. But what exactly do these RMNs bring to the table?

According to eMarketer, some networks provide detailed and valuable insights into shopper behavior, allowing companies to tailor and personalize ads for optimal results, ultimately serving as an additional revenue stream. This led to a notable 30% surge in CPG brands collaborating with 10 or more RMNs since 2022. With the rising interest in this sector of retail media, organizations who’ve dabbled in the space have struggles to effectively navigate RMNs and harness their full potential.

As longtime advertisers with a collective 40+ years’ Amazon experience – we have some thoughts.