We connect your brand to your customer in a way that elevates brand equity while converting your customer to purchase.
Our Agency
Our
Strategic
Approach
We approach marketing challenges by taking the long view. We look at the full customer journey and identify specific touchpoints, from Awareness to Purchase, where your brand has the best opportunity for growth.
Customer Personas
We create strategic personas to personify demographic information that moves consumers to act.
Co-Marketing Programs
We help brands engage retailers by working with both to create effective co-branded strategies.
Go-to-Market Strategy
Our team can guide your brand to unlock new opportunities and channels while maximizing ROI.
Our
Technology Focused
Approach
Brand growth requires technology. We’ve fostered partnerships with the world’s best platforms and, where needed, created our own proprietary tech solutions.
Web Development
We have in-house experts in WordPress, Shopify, and Adobe Commerce customization.
Platform Partners
We’re proud to be a 5-star-rated Shopify Expert and Adobe Bronze Partner.
Custom Software Solutions
Our team develops custom solutions for complex B2B ordering, systems integrations, custom marketplaces, and more.
Partnerships
This program verifies that Adobe’s partners have the knowledge and expertise to help enterprise-level companies deliver world-class Adobe platform implementations.
As a Google Partner, we have access to advanced tools and training to deliver next-level support and insights to better inform your business decisions.
Our team has been trained on the Shopify platform to build custom ecommerce themes and full storefront personalization.
We’ve earned Verified Partner status by demonstrating expertise in the Amazon Ads platform and delivering results for brands.
We work directly with HubSpot to deliver tech implementations to handle CRM, IT services, and system integration.
Our agency growth strategy is to align with clients’ long-term goals by investing heavily in commerce expertise and technology that strengthens our ability to influence omnichannel shoppers.
– SHAWN MURDOCK, ICON COMMERCE FOUNDER & CEO
Who is
Icon
Commerce?
For more than 25 years, we’ve been helping our brand partners drive growth through strategic action plans and technology-backed solutions. Along the way, we’ve worked with some amazing brands and have grown to become the largest independent commerce agency in the Midwest.
Our team is made up of experts in brand building, strategic targeting, commerce, and CRM platforms, and we’re ready to drive your brand into the shifting shopper landscape.
We’re headquartered in Covington, KY, just across the river from Cincinnati, but we have team members across the country—even in Hawai’i.
Leadership
Shawn Murdock
Owner & President
Allison Wilker
Chief Client Officer
Jason Bender
Chief Experience Officer
Bridget Bornhorn
Chief Financial Officer
Kyl Metcalf
Senior Director of Strategy
Josh Baltzell
Senior Director of Technology
Aaron Swetnam
Director of Marketplace Performance
Robin Voter
Director of Strategy & Analytics
