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Our Agency

We connect your brand to your customer in a way that elevates brand equity while converting your customer to purchase.

Our
Strategic
Approach

We approach marketing challenges by taking the long view. We look at the full customer journey and identify specific touchpoints, from Awareness to Purchase, where your brand has the best opportunity for growth.

Customer Personas

We create strategic personas to personify demographic information that moves consumers to act.

Co-Marketing Programs

We help brands engage retailers by working with both to create effective co-branded strategies.

Go-to-Market Strategy

Our team can guide your brand to unlock new opportunities and channels while maximizing ROI.

Branding

Our team creates visual and written identity systems, allowing your brand to stand out.

Omnichannel Campaigns

We’re experts in creating multifaceted campaigns to find your customers throughout the customer journey.

Retailer Activation

We’ll work with your retailers to maintain consistent brand and campaign messaging.

Creative
and Content

To capitalize on sound strategy, you have to deliver eye-catching creative. We develop custom content plans and targeted campaigns to connect with your customer at different touchpoints on their path to purchase.

Creative
and Content

To capitalize on sound strategy, you have to deliver eye-catching creative. We develop custom content plans and targeted campaigns to connect with your customer at different touchpoints on their path to purchase.

Branding

Our team creates visual and written identity systems, allowing your brand to stand out.

Omnichannel Campaigns

We’re experts in creating multifaceted campaigns to find your customers throughout the customer journey.

Retailer Activation

We’ll work with your retailers to maintain consistent brand and campaign messaging.

Our
Technology Focused
Approach

Brand growth requires technology. We’ve fostered partnerships with the world’s best platforms and, where needed, created our own proprietary tech solutions.

Web Development

We have in-house experts in WordPress, Shopify, and Adobe Commerce customization.

Platform Partners

We’re proud to be a 5-star-rated Shopify Expert and Adobe Bronze Partner.

Custom Software Solutions

Our team develops custom solutions for complex B2B ordering, systems integrations, custom marketplaces, and more.

Establish Personalized Relationships

We customize our approach to each client, ensuring we have the right talent assigned to help your business grow.

Focus on Growth

We listen, learn, and set goals together and establish formal 30-day, 60-day, and 90-day check-ins on progress.

Build Trust

We provide consistent, transparent, and proactive communications, so we can understand pain points and anticipate your needs.

Our Approach to
Relationships

We’re here to help drive growth and provide peace of mind as you lead your brand forward. Our team can help create a plan to fit your business needs and manage the project every step of the way.

Our Approach to
Relationships

We’re here to help drive growth and provide peace of mind as you lead your brand forward. Our team can help create a plan to fit your business needs and manage the project every step of the way.

Establish Personalized Relationships

We customize our approach to each client, ensuring we have the right talent assigned to help your business grow.

Focus on Growth

We listen, learn, and set goals together and establish formal 30-day, 60-day, and 90-day check-ins on progress.

Build Trust

We provide consistent, transparent, and proactive communications, so we can understand pain points and anticipate your needs.

Partnerships

This program verifies that Adobe’s partners have the knowledge and expertise to help enterprise-level companies deliver world-class Adobe platform implementations.

As a Google Partner, we have access to advanced tools and training to deliver next-level support and insights to better inform your business decisions.

Our team has been trained on the Shopify platform to build custom ecommerce themes and full storefront personalization.

We’ve earned Verified Partner status by demonstrating expertise in the Amazon Ads platform and delivering results for brands.

We work directly with HubSpot to deliver tech implementations to handle CRM, IT services, and system integration.

Our agency growth strategy is to align with clients’ long-term goals by investing heavily in commerce expertise and technology that strengthens our ability to influence omnichannel shoppers.

– SHAWN MURDOCK, ICON COMMERCE FOUNDER & CEO

Who is
Icon
Commerce?

For more than 25 years, we’ve been helping our brand partners drive growth through strategic action plans and technology-backed solutions. Along the way, we’ve worked with some amazing brands and have grown to become the largest independent commerce agency in the Midwest.

Our team is made up of experts in brand building, strategic targeting, commerce, and CRM platforms, and we’re ready to drive your brand into the shifting shopper landscape.

We’re headquartered in Covington, KY, just across the river from Cincinnati, but we have team members across the country—even in Hawai’i.

Leadership

Shawn Murdock

Owner & President

Allison Wilker

Chief Client Officer

Jason Bender

Chief Experience Officer

Bridget Bornhorn

Chief Financial Officer

Brandy Alexander-Wimberly

Senior Director of Strategy

Josh Baltzell

Senior Director of Technology

Aaron Swetnam

Director of Marketplace Performance

Robin Voter

Director of Strategy & Analytics

Eric Thompson

Creative Director

Elly Snow

Client Services Director

Laura Pasquale

Director of Project Management

Eric Thompson

Creative Director

Elly Snow

Client Services Director

Laura Pasquale

Director of Project Management