Build-A-Bear: A Case Study in Surviving the Retail Apocalypse

One of the best parts of being an agency headquartered in Greater Cincinnati is getting to exchange ideas, talent, and opportunities with some of the world’s best marketers. Thanks to AdClub Cincinnati, we had a chance to chat with Sharon Price John, CEO of Build-a-Bear Workshop, and learned how she solved a pandemic problem that felled retailers in stronger positions. Read on to see what the company did differently.