In a crowded market, you need to stand out from the crowd. And even if your industry is commoditizing, there are still ways to do that. You can’t just make a louder noise – you need to make a different noise.
One of the most effective ways to differentiate is through personalization. 71% of consumers expect personalized experiences, but only 34% of companies always provide those experiences. But, before you start seeing dollar signs stack up for the expenses, logistics, and personnel required to create customized products, read this.